End-to-end analysis · lead acquisition · funnel conversion · pricing optimization
3,397 leads across 6 industries — we analyzed marketing channels, identified funnel bottlenecks, and modeled pricing elasticity to find exactly where value leaks.
Scroll through the story — each panel reveals a data-driven finding from our analysis of 3,397 leads.
Channel conversion rates
Referral channel shows 32.0% conversion rate — the highest of any channel. Meanwhile CPC drives the most leads (1,064) but converts at only 24.9%. Reallocating just 15% of the CPC budget to referral programs could add ~12% more contracts without acquiring a single additional lead.
The steepest single drop-off: 14,890 → 13,069 leads, a 12.2% loss at the Qualification gate. The data suggests qualification criteria are filtering too aggressively — or initial response time is too slow. Fixing this one stage alone could recover thousands of potential contracts.
SMB represents 39.4% of leads but carries an ROI of only 0.74× — money-losing at current acquisition cost. Enterprise (31.1% of leads) delivers ROI of 12.02×. The 2022 promotional discount boosted Enterprise uptake — but retention didn't follow. Price ≠ loyalty without onboarding investment.
Leads segmented by company size into three financial tiers, each with distinct conversion behaviors and subscription preferences.
Drag the sliders to simulate how improving conversion rates at bottleneck stages affects your final Deals Won and Projected Revenue.
Click any channel card to explore its conversion metrics interactively.
← Select a channel above to see breakdown
Anonymized lead-level data rendered via canvas. Sort by clicking column headers. Filter by financial tier.
Three parallel analytical tracks applied to the unified dataset.
Lead segmentation via K-Means clustering on company size, industry, and channel source. Evaluated channel ROI by computing cost-per-acquisition vs. lifetime value per segment.
Stage-by-stage conversion rate analysis across 8 funnel stages. Drop-off root cause categorization by segment, channel, and time-to-convert.
Price Elasticity of Demand (PED) calculated per subscription type. Compared 2021 (10% discount) vs. 2022 (20% discount) promotional impacts.
Systematic approach to implementing analytics-driven improvements.